Director of AI Creative

A woman with long black hair floating in the sky among clouds, wearing a fur coat, yellow and black striped pants, and black high-heeled boots.

Using AI as part of my process, I can experiment with campaigns, visual identities, stories, and brand concepts long before production starts.

Sometimes these explorations evolve into photoshoots, sometimes they become website experiences, campaign assets or the foundation for larger creative projects. Other times, they simply help uncover a better question.

A black-and-white photo of a woman with short, spiky hair smiling and shaking hands with a man sitting at a table. Several other men are seated around the table, one of whom is looking at the woman. The chairs are white with a baroque design.
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A woman with long braided hair wearing a maroon crochet off-the-shoulder top and matching skirt against a brown background.
A close-up of a pink flamingo with a human ear decorated with a pearl and crystal earring, and a woman with long dark hair.
Close-up of a woman with red hair wearing multiple strands of pearl necklaces and a gold chain, with pink makeup on her cheeks, lips, and around her eyes.
Person sitting on a Louis Vuitton luggage case, wearing a checkered suit, carrying a large burgundy crocodile-patterned bag, with silver cowboy boots, jewelry, and wide-leg pants, against a plain background with patterned carpet.
A delicate white lace or tulle fabric, twisted and draped on a black background, with a gold and diamond ring resting on it.
A young woman with long hair wearing pink sunglasses and a white sleeveless top, leaning against a red vintage convertible car on a scenic road during sunset.
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A woman with long hair and dark clothing standing in a snowy landscape with a horse partially behind her. The woman is holding a cane and wearing lace gloves. Snow-covered trees and a small building are in the background.
Close-up of a woman with long black braided hair, wearing a burgundy lace top, with makeup including eyeshadow, glossy lips, and visible skin texture.
Close-up of a person's face with bright yellow eyes, red lips, and black hair, featuring multiple duplicate mirrored reflections.
A woman in a flowing red dress walking on a thin red line against a black background.
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Close-up of a woman's face with makeup, red lipstick, and her hand resting on her forehead.
A person with dark skin wearing a gray beanie, a beige puffer jacket with a hood, and a black backpack, standing against a plain off-white wall.
A woman in a red and black layered, pleated dress standing on a small pedestal inside a box-shaped room with dark green walls.
Close-up of a woman's face with yellow eyeshadow, dark red lipstick, freckles, and a headband with animal print, partially obscured by pink patterned orchids.
A single red high-heeled shoe with a pointed toe is in the foreground, with a sheep in the background against an orange backdrop.

12:15 Chicago

12:15 Chicago wanted to explore AI as a way to expand their luxury jewelry catalog without losing the detail required for eCommerce.

I created 29 product images with a focus on proportion, metal reflections, stone placement, symmetry, and overall product accuracy. The result was a polished image library built for commercial use.

Silver beaded bracelet with a hanging cross pendant.
Gold ring with four large diamonds
Silver necklace with a large heart-shaped pendant featuring a small cross and angel horns.
A ring with a large pearl and a smaller pearl, set in gold.
A pair of gold cufflinks with a rounded, grooved design.
A pearl pendant in the shape of a cross with a silver clasp.

Campaign Concepts

AI visuals for campaign direction, mood, story, and brand world development

A black and white photo of a woman with a short, spiky haircut, smiling and shaking hands with a man seated at a round table. Four other men are sitting around the table, engaged in conversation. The scene appears to be a formal or professional gathering.
Close-up of two women with different skin tones and makeup, sharing a close pose against a plain background.

Product Visualization

Product focused imagery built around accuracy, proportion, texture, lighting, and realistic commercial presentation.

Close-up of a black animal's paw adorned with four diamond-studded bracelets against a white background.
A purple handbag with a chain strap resting on a blue plastic stadium seat outside near a tiled wall and tall grass.
Close-up of crocodile or alligator jaws showing sharp teeth and textured skin, adorned with a bejeweled chain.
A white sheep lying on a white surface with two high-heeled shoes nearby, one black with a glittery heel and one copper-colored with a pointed toe and a Prada logo.

Ad Creative

Scroll stopping visuals created for social ads, promotional campaigns, product launches, and digital marketing moments.

A pair of ski goggles with mirrored lenses floating against a blue sky background, labeled with different color names: Everest Series Adult, Cherry Blossom, and Onyx.
Golf ball and golf club on grass with sunglasses nearby.
A city street scene with pedestrians walking on the sidewalk, a Mercedes-Benz car parked on the street, and buildings with classical architecture in the background. A large billboard featuring sunglasses advertising the Opus Series in Monaco is prominently displayed.
Close-up of a tennis player in a ready position on a tennis court, showing their legs, tennis shoes, and shadow on the court with a motivational message printed on the court surface.

Packaging & Product Concepts

Exploring packaging, product presentation, materials, color systems, and visual identity through AI assisted concept development.

Three clear glass bottles of tequila Chamucos Blanco with blue labels and cork stoppers, arranged in a row on a white background.
A black bag of dog food on a purple surface with a purple background, a black and white dog sitting next to a white bowl filled with dry dog food.
Three cylindrical containers filled with assorted nuts, each with colorful labels featuring illustrations of different types of nuts and fruits, set against a vibrant red background.
A clear glass jar containing a liquid with a white tube labeled 'proactiv' inside it in a close-up shot.

Styling Direction

Visual explorations focused on outfits, color pairings, accessories, product placement, and the overall look of a concept.

A young woman with long brown hair wearing sunglasses and a white tank top leans on a red vintage convertible car on a scenic road at sunset.
A woman with dark, curly hair wearing gold earrings and a pink satin dress, holding a pink flamingo with a green leafy background.
A person wearing a beige knit beanie and a taupe puffer jacket with a high collar, standing against a plain white wall.
A woman with long braided hair wearing a matching maroon crochet off-shoulder top and skirt, posing against a warm brown background.

Let's Connect

Always looking for open conversations, creative ideas, new projects, and what people are building next.