My path into creative direction wasn't traditional

A woman with dark, wavy hair and hoop earrings, smiling and winking, sitting at an outdoor table with a glass of red drink. In the background, there are mountains and a clear sky.

My Story

Hi, I'm Dominique.

Before I was directing campaigns, I was standing in front of the camera as a model, traveling internationally and working on editorial and commercial productions for 6 years. At the same time, I became fascinated with what was happening behind the scenes, so eventually I picked up a camera myself and built my eye. I spent years learning how lighting, styling, composition, and storytelling influence the way people experience an image.

That curiosity led me deeper into the creative world. I created a studio, taught posing lessons, published a 200-page guide on visual storytelling through body language, and spent years studying how people connect with visuals, products, and brands. Over time, my focus naturally expanded beyond photography and into creative direction.

What I love most about creative direction is that it sits at the intersection of strategy and creativity. I don’t prioritize just aesthetic, I believe understanding how a brand wants to be perceived is how we build the visual framework that brings that perception to life.

Because I've worked across so many areas of the industry, I tend to see projects differently. I understand the perspective of the model, the photographer, the designer, the marketer, the content creator, and the business owner. That experience allows me to connect the dots between departments and build creative systems that feel cohesive and with emotion.

Today, I spend my time helping brands create stronger visual identities through creative direction, content systems, campaigns, photoshoots, and emerging technology. I'm particularly interested in the future of creative production and how AI can be used as a tool to expand ideas without replacing the human perspective. Which is why I founded IDK Agency, a space to explore the future of AI assisted creative production. You can view work at idkagency.com.

This portfolio is a collection of the projects, campaigns, and creative systems I've had the opportunity to build. More importantly, it's a reflection of how I think, what inspires me, and the perspective I've developed through years of experiencing the creative industry.

Cover of the book titled "The Pose Book" by Dominique Muscianese featuring a woman with long hair, wearing a black blazer, standing against a white background.

The Journey behind the work

2017–2023
Modeling

A woman in a red dress with floral patterns, sitting on rocks by the water with her eyes closed and face tilted upwards.
A woman in a shiny pink satin dress posing with one leg raised on a pink textured bench in an ornate room. There are candles and decorative items on a table behind her, and a large mirror and mirror room divider with a geometric pattern. A glass vase with pink and white flowers is on a small white round stool.
A woman in a sheer dress with green leaf patterns is posing on a park bench with her arms outstretched, head tilted back, and eyes closed, under clear blue skies with palm trees and greenery in the background.

2018–2023
Photography (aka DOMONIZIA)

Two close-up portraits of a bald woman with face paint, including black eyeliner and freckles, against a yellow background. The woman has tattoos of butterflies and a small music note on her neck. In both images, the woman touches her face, with one eye closed and gentle expressions.
A woman lying on the floor with her eyes closed, wearing a pink tweed jacket with pearl buttons, and resting her head on her hand.
A woman with pale skin, dark lipstick, and a septum piercing wearing a bright green hooded jacket with faux fur lining, and matching gloves, posing with arms crossed and eyes lowered against a plain background.
Close-up of a face with makeup, with eyes closed and wearing a veil or fabric covering part of the face, in a dreamy or artistic style.
Black and white photo of a shirtless man with long dreadlocks, squinting and grimacing showing his teeth, wearing a thin chain necklace.
A man wearing sunglasses, a short-sleeved shirt, gray pants, and black shoes crouches in front of a white background in a photo studio.

2023 - 2025
Branding Manager @ Enlogiq Marketing Agency

A skier wearing a helmet, goggles, and purple ski gear is mid-air on a snowy mountain slope, holding a white can, with a backdrop of snow-covered mountains and a partly cloudy sky.
A sleek black sports car driving through a tunnel, with text and icons promoting windscreen protection film features such as advanced protection, UV defense, easy maintenance, and brilliant clarity.
Three colorful jars filled with different types of snack nuts and trail mix, labeled with playful illustrations of nuts, fruits, and leaves, set against a vibrant red background.

2025 - Current
Founded IDK Agency, AI Creative Studio and Creative Direction Services

Close-up of a woman's face with artistic makeup, surrounded by patterned orchid flowers.
A person wearing a beige beanie and a tan puffer jacket standing against a plain white wall.
A woman with long dark hair is outdoors, leaning forward against a cloudy sky background.

Sept. 2025– Current
Creative Director Position at Shop Losreyes, A sunglass company.

A man with tattoos on his arms and wearing sunglasses standing outdoors with hands behind his head during sunset.
Two girls posing outdoors against a bright sunny sky. The girl in the foreground wears colorful sunglasses, a yellow baseball glove, and a striped shirt, and holds a baseball. The girl in the background wears reflective sunglasses and holds a baseball bat.
Four women in athletic wear running outdoors on a paved surface, with some wearing colorful sunglasses.
A man and a woman wearing sunglasses, sitting against a blue textured background. The woman is positioned behind the man with her arms crossed over his shoulder, and is wearing gold hoop earrings, a white shirt, and a beige sweater. The man has short, curly, salt-and-pepper hair and is wearing a beige shirt.
A person with dark skin and white dreadlocks wearing sunglasses, a blue athletic shirt, shorts, and yellow sneakers, is sitting on the edge of a building or balcony in an urban environment, with modern buildings in the background.
A person with black hair wearing sunglasses and a white tank top, heading a soccer ball against a blue sky.

Thanks for getting to know me.

Let's Connect

Always looking for open conversations, creative ideas, new projects, and what people are building next.