Creative Direction

I've always had a big imagination. Creative direction gives me the opportunity to turn those ideas into something people can actually see, experience, and connect with.

Whether it's a campaign, photoshoot, website, or piece of content, I naturally find myself diving into the story behind the brand. I'm drawn to the details that make people feel something, whether that's nostalgia, curiosity, aspiration, discomfort, or excitement. At the end of the day, I simply enjoy telling stories and finding creative ways to bring them to life.

SHOP LOSREYES

❋ Sept. 2025 - Current | Fishers, IN
As the Creative Director for LosReyes, I help shape the brand’s visual identity across campaigns, photoshoots, website content, and social storytelling.
A happy family of four, outdoors in winter gear, laughing and embracing each other, with white background.

Edge Collection | New Launch Campaign (Rebrand Project)

Two stylish men wearing sunglasses, one adjusting his sunglasses, with city buildings in the background. Text overlay says 'Introducing the Edge Collection' and a button labeled 'Shop Now'.
Young man with dreadlocks, wearing reflective sunglasses and athletic clothing, sitting on a ledge against a cityscape background, with his arms intertwined and legs bent, looking down.
Close-up of a person with dark skin and dreadlocks wearing red sports sunglasses with mirrored lenses, an AirPod in their ear, and a red adjustable nose piece on the sunglasses. The image emphasizes the features of the sunglasses, including adjustable rubber nose piece, spring-close hinges, and lightweight fit. The sunglasses reflect an outdoor scene with buildings and a park.
Close-up of a woman wearing reflective sports sunglasses and athletic attire, with a track and field background. The right side shows a dark silhouette of a woman with similar sunglasses, with the text 'EDGE COLLECTION' overlaid. A recycling icon with the text 'RECYCLED MATERIALS' is also present.
A young man with dreadlocks wearing purple reflective sunglasses, with a cityscape background, and a detailed image of a purple and pink sports sunglasses with a mirrored lens.

Opus Blue Light Collection | New Launch Campaign

A woman with dark hair, wearing large sunglasses, a white collared shirt, and a beige sweater, is sitting with her arms crossed behind a man. The man has gray hair, is wearing sunglasses and a beige polo shirt, and is sitting in front of her. They are on a blue textured bench or headboard against a dark blue background.
A middle-aged man and a woman sitting on a beige sofa in a luxurious, well-lit living room, both wearing glasses and focused on devices; the man has a laptop on his lap, and the woman is holding a tablet.
A man wearing sunglasses and a beige polo shirt sitting on a red velvet booth in a restaurant or cafe with his arms resting on the back of the seat. There are framed pictures on the wall behind him and a small table in front.
Vertical digital advertisement for sunglasses featuring three models wearing different sunglasses, with promotional text and buttons to shop or learn more.
An advertisement for Father's Day gifts featuring stylish sunglasses, travel accessories, and a man wearing sunglasses.
A woman standing and a man sitting at a bar in a dimly lit art gallery or modern restaurant, with framed artwork on the wall behind them. The woman is looking at her phone, and the man is adjusting his glasses while looking at her.
A woman with dark hair slicked back, wearing glasses, a white collared shirt, a beige sweater, gold hoop earrings, sitting at a black table with a laptop and a smartphone, in a room with beige walls, a gold-framed painting and a gold lamp.
Two people, a man and a woman, walking together on a city street, smiling and looking at each other. The man is wearing beige pants, a beige shirt, black shoes, and sunglasses, and the woman is dressed in dark pants, a brown shirt, high heels, and sunglasses. They are enjoying a sunny day, and the background shows storefronts, parked cars, and brick buildings.

Showtime Collection | Fall Running Campaign (Rebrand Project)

A young man jogging outdoors near a body of water, wearing sunglasses and a gray t-shirt, with tattoos on his arms, during sunset or sunrise.
A man running outdoors among trees with autumn foliage, wearing sunglasses, a gray t-shirt, shorts, and sneakers, with a tattoo on his arm.
A young male athlete with short hair and sunglasses, sitting outdoors with cloudy sky in background. He has tattoos on his arm. Overlaid text reads: "Made by Athletes for Athletes."
Comparison of a pair of orange and black sports sunglasses and a man wearing similar sunglasses outdoors amidst autumn trees.

“Girls can do both” Campaign | Omega + Showtime Collection (Rebrand Project)

Four women running outdoors on a sunny day, wearing athletic clothing and colorful sunglasses.
Two women at the beach wearing sunglasses, smiling and embracing each other, with promotional text overlay that says 'Double Up This Memorial Day' and 'Buy 1 Get 1 Free'.
A woman in a blue and white striped bikini is playing volleyball outdoors on a sandy area, with palm trees in the background.
Advertisement for Losreyes featuring two women in sports bras and shorts running outdoors with palm trees in the background, promoting buy one get one free Easter sale on athletic wear.
A woman with long dark hair tied back, wearing sunglasses and a colorful floral swimsuit with orange and red flowers, is outdoors. She is holding her sunglasses with her right hand, and her eyes are closed as if enjoying the sun.
Two women wearing sunglasses, smiling, and embracing each other at the beach with palm trees in the background.
Two women sitting on a beach with palm trees in the background, smiling and wearing sunglasses.

E-commerce Website Update | Candy Collection

Young girl holding a baseball glove, wearing reflective sports sunglasses, with a woman in the background, bright sky and sunlight.
Promotion for Losreyes summer sunglasses collection with children modeling colorful sunglasses, highlighting different color options, and emphasizing features like shock absorption, fingerprint protection, and water resistance.
Two children wearing sports glasses and casual clothes stand behind a chain-link fence at a baseball field, with a baseball in mid-air above them.
Two children wearing sporty sunglasses, standing outdoors against a blue sky with abstract white lines, with text promoting active kids' eyewear.
A young girl and boy in baseball attire sitting on stadium bleachers. The girl is sitting cross-legged with a baseball bat lying on the seat beside her, wearing sunglasses and casual clothes. The boy is standing to her left, wearing sunglasses, a baseball glove, and casual clothes, looking up. The setting appears to be an outdoor baseball stadium or sports venue.
A young girl and boy in baseball attire sitting on stadium bleachers. The girl is sitting cross-legged with a baseball bat lying on the seat beside her, wearing sunglasses and casual clothes. The boy is standing to her left, wearing sunglasses, a baseball glove, and casual clothes, looking up. The setting appears to be an outdoor baseball stadium or sports venue.
Close-up of a boy wearing sporty sunglasses and a blue and white baseball t-shirt, standing outdoors on a grassy field with a dirt path, during daytime.
Two kids, a girl with long, wavy blonde hair wearing sunglasses and a baseball glove, and a boy with short, tousled hair and sunglasses, are smiling and standing outdoors on a sunny day at a baseball field, with trees and fencing in the background.
Two kids sitting on a wooden bench at a baseball field, wearing sunglasses and sports gear, one pointing and the other holding a baseball bat, with baseball equipment and dugout in the background.
Close-up of a woman wearing sports sunglasses outdoors, with greenery in the background.
Two young baseball players sitting on a wooden bench inside a dugout behind a chain-link fence. The girl on the left has long wavy hair and is wearing pink reflective sports sunglasses, a white and black baseball jersey, blue jeans, and white sneakers, and is holding a baseball. The boy on the right has short hair and is wearing yellow reflective sports sunglasses, a white and blue baseball jersey, light blue jeans, and white Nike sneakers, holding a baseball bat and wearing a yellow baseball glove.

World Cup Campaign | Edge Collection

A man playing soccer on the beach with a soccer ball, wearing sunglasses, and holding sunglasses in another hand. The background shows the ocean and sky. Text overlay promotes a world cup sale with a buy one get one free offer and a shop now button.
Young man wearing white tank top, posing outdoors with a clear sky in the background. Three pairs of sports sunglasses with reflective lenses in ocean blue, royal purple, and shadow black are shown alongside him, labeled accordingly.
Man wearing sunglasses playing soccer on the beach at sunset.
Man playing soccer on the beach, wearing sunglasses and a sleeveless shirt, with text promoting team colors for a World Cup sale and a buy one get one free offer.
A woman wearing sunglasses and a white tank top is outdoors, looking at a soccer ball suspended in the air against a cloudy sky background. Text on the image reads: 'World Cup Sale Buy One Get One Free. High quality shades built for everyone.'

Independence Day Campaign | Opus, Omega and Edge Collection

Memorial Day Video Campaign | LifeStyle Shades

Football Campaign | Elevate Collection (Rebrand Project)

A vertical branded advertisement for Los Reyes athletic eyewear featuring a man holding a football, wearing sunglasses, with section headers promoting buyer reviews, reasons to return, and benefits like lightweight comfort, performance fit, and athlete-approved style. Contains a call-to-action button, images of athletes wearing eyewear, icon links for free shipping, free exchange, and customer satisfaction, and social media icons at the bottom.
A vertical branded advertisement for Los Reyes athletic eyewear featuring a man holding a football, wearing sunglasses, with section headers promoting buyer reviews, reasons to return, and benefits like lightweight comfort, performance fit, and athlete-approved style. Contains a call-to-action button, images of athletes wearing eyewear, icon links for free shipping, free exchange, and customer satisfaction, and social media icons at the bottom.
A man performing a football stunt in a stadium, mid-air, with the sky and stadium lights in the background. He appears energetic and intense, dressed in athletic gear, with a football.
A man with tattoos on his arms wearing sunglasses and a white Under Armour shirt is sitting outdoors near a track and sports bleachers.
A male football player practicing on a football field, jumping with arms extended to catch or block a football overhead, wearing sunglasses, a white T-shirt, black shorts with white writing, and black gloves.
A man wearing black sport sunglasses with a red frame and fire-mirrored lenses faces the camera, with his head slightly down. The background features a clear blue sky and dark bicycle handlebars in the foreground, creating an athletic and stylish vibe.
Advertisement for early Black Friday sale featuring a man in sports sunglasses holding a football on a football field, with a cityscape in the background, offering buy one get one free and 50% off deals.
Two athletes wearing athletic sunglasses, gloves, and gloves with a football, sitting on a sports field with a display of sunglasses. Text promotes a collection of blue mirror-lens sunglasses engineered for speed, precision, and confidence.
A man with braided hair, sunglasses, and tattoos sitting on a ledge, holding a football, outdoors in front of a building with a rooftop.
A man with tattoos on his arm is jumping in the air and holding a football above his head against a clear blue sky, wearing red shorts, sunglasses, and red gloves.
Three pairs of sports sunglasses in different colors and styles, with a promotional banner at the top indicating a buy one get one free sale. The sunglasses are labeled as 'Elevate Marshmallow,' 'Elevate Blue Raz,' 'Elevate Bubble Gum,' and 'Elevate Cherry.' One pair of sunglasses is modeled by a man with dreadlocks and sunglasses from the 'Blue Raz' style.

Let's Connect

Always looking for open conversations, creative ideas, new projects, and what people are building next.