LOSREYES

❋ Sept. 2025 - Sept 2026 | Fishers, IN

As Creative Director for the LosReyes rebrand, I led the evolution of the brand’s visual identity over the course of a year, shaping how it showed up across campaigns, photography, ecommerce, website content, and social storytelling. My role focused on building a more cohesive creative language for the brand and translating that direction across every major visual touchpoint.

A person with dreadlocks, sunglasses, and tattoos, wearing a white shirt and black shorts with white writing, jumping against a cloudy sky while holding a football.

A selection of campaign concepts and product launches spanning lifestyle, performance, and seasonal storytelling, each developed through creative direction, photography, and digital execution.

CAMPAIGN WORK

Edge Collection Launch

Opus Blue Light Campaign

Group of friends on a boat, smiling, wearing summer clothing, hats, and sunglasses, holding American flags and a red cup, with a house and green trees in the background.

Independence Day Campaign

A man playing soccer barefoot on the beach during sunset, wearing sunglasses and a black sports outfit.

World Cup Campaign

Fall Campaign

Candy Collection Ecommerce

SEASONAL PROJECTS

Seasonal campaigns built around distinct products, audiences, and visual narratives, with each project developing its own creative world through photography, styling, and art direction.

Athlete in workout gear jumping on a football field with a football held above his head.

Elevate

Two smiling children, one wearing a blue jacket and the other a pink jacket, lying on the ground and touching foreheads, wearing large colorful sunglasses.

Everest

Woman and two girls walking on a lawn in a backyard, all wearing sunglasses and smiling, with a house, outdoor furniture, and umbrella in the background.

Two children, a boy and a girl, running along a sidewalk, wearing backpacks, sunglasses, and casual clothes, with a brick wall background.

Omega Youth

Showtime + Omega

Social Visual Direction

I shaped the Instagram feed through campaign sequencing, visual pacing, color, product storytelling, and caption writing, creating a cohesive social presence while giving each launch and seasonal story its own identity.

Collage of people and colorful graphics featuring sunglasses, with themes of watermelon, strawberry, banana, and cookies.

A collage of outdoor and summer activities including children at the beach, people wearing sunglasses, playing tennis, on a playground, and shopping for sunglasses.

Collection of images of sunglasses themed around planets in the solar system, including Neptune, Mercury, Saturn, Venus, Earth, Pluto, Uranus, Jupiter, and Mars, with colorful space backgrounds.

Website Product Banners

I developed a new visual approach for LosReyes’ product banners, shifting from information focused layouts toward more immersive product storytelling through bold typography, lifestyle imagery, and stronger visual hierarchy.

Advertisement for four different models of sunglasses, each with a name, features, and a shopping button. The models are Opus, Omega, Edge, and Everest.

EMAIL CAMPAIGNS

I oversee email marketing direction for LosReyes, guiding campaign visuals, reviewing copy, and approving final creative before launch. I also redesigned the brand’s welcome email flow to create a more cohesive and consistent customer experience.

Promotional image for a celebrity softball game featuring Denzel Ward and friends. The image shows several baseball players, some holding trophies and wearing sunglasses and team jerseys. The text promotes the event, highlights apparel options, and encourages supporting Denzel Ward.

Advertisement for Los Reyes National Watermelon Day Candy Collection Watermelon sunglasses, featuring a boy wearing sporty sunglasses with watermelon design, surrounded by watermelon slices, promoting watermelon-themed sunglasses for kids.

An advertisement for galaxy-themed sunglasses featuring various colors. The ad highlights different styles like Moon, Neptune, and Venus, with a close-up image of a woman wearing blue mirrored sunglasses. Background depicts a starry galaxy.

Vertical advertisement for LidsReyes sunglasses, featuring kids' sunglasses and promoting UV400 eye protection with shock absorption, fingerprint protection, and water and salt resistance. Includes call-to-action buttons for shopping Candy, Cookie, and Cream Pink sunglasses, with an image of a child wearing sunglasses and blowing bubbles.

Blog Direction + Copy

I created the blog content from concept through final execution, including topic development, writing, visual selection, and page composition across product education, lifestyle, and seasonal stories.

Screenshot of a website displaying two blog articles related to sunglasses, featuring images of kids wearing sporty sunglasses and a man with tattoos wearing sunglasses outdoors near a lake.

Side-by-side images; on the left, a man wearing a red jacket and cap holding a young girl in a red varsity jacket and bow in her braided hair, at a baseball stadium; on the right, a young girl in a navy blue baseball uniform and cap, with sunglasses, outdoors.

Left side: Four friends in sunglasses relaxing on a boat on a sunny day, with water and trees in the background. Right side: Celebrate soccer players and fans inside a stadium during a match, with some players holding a trophy and fireworks overhead.

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