Creative Direction

I've always had a big imagination. Creative direction gives me the opportunity to turn those ideas into something people can actually see, experience, and connect with.

Whether it's a campaign, photoshoot, website, or piece of content, I naturally find myself diving into the story behind the brand. I'm drawn to the details that make people feel something, whether that's nostalgia, curiosity, aspiration, discomfort, or excitement. At the end of the day, I simply enjoy telling stories and finding creative ways to bring them to life.

SHOP LOSREYES

❋ Sept. 2025 - Current | Fishers, IN

As Creative Director for LosReyes, I shape the brand’s visual identity across campaigns, photoshoots, ecommerce, website content, and social storytelling.

A person with dreadlocks, sunglasses, and tattoos, wearing a white shirt and black shorts with white writing, jumping against a cloudy sky while holding a football.

CAMPAIGN WORK

A selection of campaigns, launches, and brand work I’ve led across creative concepting, production, ecommerce, and digital storytelling.

Dominique Muscianese creative direction

Edge Collection Launch

Dominique Muscianese creative direction

Opus Blue Light Campaign

Group of friends on a boat, smiling, wearing summer clothing, hats, and sunglasses, holding American flags and a red cup, with a house and green trees in the background.

Independence Day Campaign

A man playing soccer barefoot on the beach during sunset, wearing sunglasses and a black sports outfit.

World Cup Campaign

Dominique Muscianese creative direction
Dominique Muscianese creative direction

Fall Campaign

Candy Collection Ecommerce

SEASONAL PROJECTS

Explore a curated collection of our past work, where imagination meets strategy. Each project reflects our drive to deliver thoughtful, effective solutions.

Athlete in workout gear jumping on a football field with a football held above his head.

Elevate

Two smiling children, one wearing a blue jacket and the other a pink jacket, lying on the ground and touching foreheads, wearing large colorful sunglasses.

Everest

Woman and two girls walking on a lawn in a backyard, all wearing sunglasses and smiling, with a house, outdoor furniture, and umbrella in the background.
Two children, a boy and a girl, running along a sidewalk, wearing backpacks, sunglasses, and casual clothes, with a brick wall background.

Omega Youth

Showtime + Omega

Website Product Banners

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Website homepage displaying motorcycle goggles in various categories: Prime, Prime Youth, Elevate, ShowTime, with navigation menu and logo.
Advertisement for four different models of sunglasses, each with a name, features, and a shopping button. The models are Opus, Omega, Edge, and Everest.
Web page displaying different sport sunglasses with brands and features, including Prime, Prime Youth, Elevate, and Showtime models.
A display of four different styles of sunglasses with branding and descriptions above each pair. Each style has a button below labeled for shop action.

Blog Direction + Copy

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Screenshot of a website displaying two blog articles related to sunglasses, featuring images of kids wearing sporty sunglasses and a man with tattoos wearing sunglasses outdoors near a lake.
Screenshot of a website displaying two blog articles related to sunglasses, featuring images of kids wearing sporty sunglasses and a man with tattoos wearing sunglasses outdoors near a lake.
Side-by-side images; on the left, a man wearing a red jacket and cap holding a young girl in a red varsity jacket and bow in her braided hair, at a baseball stadium; on the right, a young girl in a navy blue baseball uniform and cap, with sunglasses, outdoors.
Side-by-side images; on the left, a man wearing a red jacket and cap holding a young girl in a red varsity jacket and bow in her braided hair, at a baseball stadium; on the right, a young girl in a navy blue baseball uniform and cap, with sunglasses, outdoors.
Left side: Four friends in sunglasses relaxing on a boat on a sunny day, with water and trees in the background. Right side: Celebrate soccer players and fans inside a stadium during a match, with some players holding a trophy and fireworks overhead.
Left side: Four friends in sunglasses relaxing on a boat on a sunny day, with water and trees in the background. Right side: Celebrate soccer players and fans inside a stadium during a match, with some players holding a trophy and fireworks overhead.
View Blogs
View Blogs

Social Visual Direction

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Collection of images of sunglasses themed around planets in the solar system, including Neptune, Mercury, Saturn, Venus, Earth, Pluto, Uranus, Jupiter, and Mars, with colorful space backgrounds.
A collage of outdoor and summer activities including children at the beach, people wearing sunglasses, playing tennis, on a playground, and shopping for sunglasses.
Collage of images with sunglasses, sports, and festive Easter themes, including people in athletic gear, Easter decorations, and sunglasses on grass.
Collage of people and colorful graphics featuring sunglasses, with themes of watermelon, strawberry, banana, and cookies.

EMAIL CAMPAIGNS

I oversee email marketing direction for LosReyes, guiding campaign visuals, reviewing copy, and approving final creative before launch. I also redesigned the brand’s welcome email flow to create a more cohesive and consistent customer experience.

Promotional webpage for Los Reyes sunglasses featuring a man with red sunglasses and AirPods, showcasing different sunglass styles and outdoor activities, with discount codes, customer reviews, and brand logos.
Promotional image for a celebrity softball game featuring Denzel Ward and friends. The image shows several baseball players, some holding trophies and wearing sunglasses and team jerseys. The text promotes the event, highlights apparel options, and encourages supporting Denzel Ward.
Advertisement for Los Reyes National Watermelon Day Candy Collection Watermelon sunglasses, featuring a boy wearing sporty sunglasses with watermelon design, surrounded by watermelon slices, promoting watermelon-themed sunglasses for kids.
An advertisement for galaxy-themed sunglasses featuring various colors. The ad highlights different styles like Moon, Neptune, and Venus, with a close-up image of a woman wearing blue mirrored sunglasses. Background depicts a starry galaxy.
Vertical advertisement for LidsReyes sunglasses, featuring kids' sunglasses and promoting UV400 eye protection with shock absorption, fingerprint protection, and water and salt resistance. Includes call-to-action buttons for shopping Candy, Cookie, and Cream Pink sunglasses, with an image of a child wearing sunglasses and blowing bubbles.

Let's Connect

Always looking for open conversations, creative ideas, new projects, and what people are building next.